Pay
per click web site submission
When some people talk about pay per click web site submission,
they seem to infer you can just submit your web site to
these engines and you will get traffic. It does not work
like that. All ppc search engines are different, but work
on the same principle. You decide what keywords you want
your web site add displayed for and how much you wish to
pay per click. Then depending on which pay per click system
you are using your account is debited accordingly.
The good thing about ppc is that it is an excellent way
to get targeted traffic to your web site quickly. You should
always ensure you use full tracking so you can monitor what
keywords and adds work best for you. The 2 main pay per click
services offer full tracking which is relatively easy to
install which will show you your conversion rate and even
the cost
of your sales or enquires.
If you see adds which claim to offer pay per click web site
submission or submit your site to 2000 search engines, ignore
them. There are less than 10 major search engines and directory's
which will give you 90% or more of the traffic.
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