Pay
Per Click Search Engine
With a pay per click search engine you pay every time
a user clicks on your sponsored link add. The main pay
per click search engines are Google adwords and Yahoo Search
engine marketing (formally Overture). These could
be described as the first tier pay per click search engines.
The second tier pay per click search engine include:
Miva (used to be called Espotting) does not have the same
level of traffic as Google or Yahoo but still offers a good
source of traffic for UK based web sites.
Another Uk based pay per click search engine is Marago which
again is mainly targeted at the UK market and has some good
traffic.
You should also find on the second tier search engines the
bids will be significantly cheaper as their is not so much
competition.
What ever pay per click search engine you decide to use,
you should get a full understanding of how they operate before
you start using them. They all have their good points and
are different to use.
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