Pay
Per Click
What is pay per click?
Pay per click also known as PPC is an advertising method
used mainly on search engines.
Using pay per click you are able to bid on keywords that
you think your customers may type into search engines to
find
your products or services. The pay per click adds are called
sponsored links or sponsored ads and appear next to or above
the organic results of the search engines.
The two main players in pay per click advertising are Google
adwords and Yahoo search engine marketing. Google adwords
are displayed on the google search engines, and Yahoo results
are displayed on Yahoo Directory and search engines and MSN.
MSN however are currently testing their own add system so
this may change shortly.
When using google pay per click system it is very quick
to setup an adword campaign. You can literally write the
add online and submit it and it is instantly live. This is
very
useful for testing different adds and products. Google pay
per click adds can be seen on the right hand side of this
page.
With the Yahoo system it takes considerably longer as each
add has to be viewed by an editor pr ia to publication.
Whatever system you use pay per click offers web site owners
the fastest way to get their site in front of their potential
customers.
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